SEARCH ENGINE MARKETING
WHAT IS SEM - SEARCH ENGINE MARKETING?
Search Engine Marketing (SEM) allows advertisers to bid for the placement of a sponsored adt related to a specific search made
by users on a search engine.
The most popular forms of SEM are Pay-Per-Click (PPC) advertising, in which advertisers pay a commission every time one of their ads is clicked, and SEO (Search Engine Optimization), which allows to “earn” a large amount of visits organically.
Make your website visible on the main Chinese search engines, boost the traffic, and maximize your results!
MAJOR CHINESE SEARCH ENGINES

BAIDU

The leader of Search Engines in China with more than 70% of market share and a coverage of 95% of internet users.

360

Qihoo 360 is the largest internet security provider for PCs and mobile devices in China. Its search engine is in 2nd place among the most used in the country.

SOGOU

Although its reach on the market is not that high, Sogou is the engine enabled to show search contents on WeChat.
PAY-PER-CLICK (PPC) ADVERTISING
The Pay-Per-Click model (PPC) is a digital marketing tool used to drive traffic to a particular website by paying search engines or other platforms to show ads related to the advertiser.
The paid amount is based on the number of clicks that each ad receives from users, so the more clicks an ad receives, the more the advertiser pays: this is the so-called Cost-Per-Click (CPC).
On search engines, advertisers typically bid to secure certain phrases or keywords relevant to their target market.
On the other hand, content sites typically charge a fixed price per click instead of using a bidding system. Display ads, also known as “banner ads”, appear on websites or in search engine results with related content that have been previously agreed upon.
OUR SEM SERVICES

ACCOUNT SETUP & STRATEGY

Account Registration & Setup
Competitors Research
Keywords Selection
Ad Copy Writing
Bid Setup

CAMPAIGNS MANAGEMENT

Creative Campaigns Implementation
Keyword Expansion & Monitoring
Ad Copy Testing & Optimization
Bid Adjustment

ANALYTICS & REPORTING

Performances Report
Website Traffic Tracking
Conversion Tracking
Analysis & Adjustments
SEO: SEARCH ENGINE OPTIMIZATION
Search Engine Optimization, or SEO, concerns all those techniques that allow advertisers to increase the visibility of a website on search engines without making use of paid advertising, but rather by increasing the quality and quantity of traffic in an organic way.
For this purpose, marketers use various methods such as web page optimization, keywords selection, offsite optimization, and many more. Due to the difficult nature of these processes, it is recommended to rely on professionals such as the AdsWarrior team,
who will help you to get the best results for your site.
OUR SEO SERVICES

STRATEGIC PLANNING

Technical Audit
Consumer & Competitor Research
Keyword Analysis & Selection
Title, Keyword and Description (TKD)

CAMPAIGNS MANAGEMENT

SEO Tool Integration
Broken Link Identification & Outreach
Link Building
Content Generation & Optimization

ANALYTICS & REPORTING

Website Traffic Report
Keywords Behavior Report
Analysis & Adjustments

ADDITIONAL PLATFORMS

Forums
Baidu Baike
Zhihu Marketing
More Targeted Platforms
Are You Ready to Start your Journey?
LET CHINESE CUSTOMERS FIND YOUR WEBSITE!