What is it?

The Search Engine Marketing (SEM) is any activity aimed at promoting a website by increasing its visibility in the results pages (SERPs) of one or more search engines.


Why do I need it?

Because if your potential clients search online about products of services that you provide, you want them to see your website rather than the one of your competitors.

How do I do it?

SEM is done primarily via two models: PPC (Pay Per Click) and SEO (Search Engine Optimization).

Which search engine is most popular in China?

Baidu is the leading search engine in China by far, with a market share of*********


What about Google?

Unlike the rest of the world, Google Search has virtually no presence in China. It is estimated that its market share is below 3%. In fact, most Google services and portals are blocked in China. 

An exception is the GDN (Google Display Network), which is still widely used here; to know more about the use of GDN for your marketing needs, please read the section about our Display network marketing services

Here is a list of popular international portals that are not accessible in China:   Please click here.

I would like to know more.

Please fill in the form on the right; we will contact you with information and solutions for your specific case. Alternatively, click the links below to read more.

Tell me more about Baidu

Tell me more about SEM

Tell me more about SEO


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    What is it?

    The Pay Per Click (PPC) is a digital marketing model used to direct traffic to your website, in which you pay a certain amount (CPC – Cost per Click) to a publisher (a search engine or other websites) every time your ad is clicked by someone visiting the website of the publisher.

    With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads.

    In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

    Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.[2]