for an Australian Wine Brand Social Media Campaigns & SEM
INTRODUCTION
Originally from Australia, this wine brand has established operational and logistical processes dedicated to the Chinese market,
also opening its stores on popular e-commerce platforms in China.
When they hired us, they were looking for a solution to increase traffic and online sales.
GOALS

Increase Traffic to the Website & Online Stores

Increase Brand Recognition & Sales

SOLUTION
To increase the amount of high-quality traffic to their branded website and stores on e-commerce platforms,
we focused on the SEM plans for Baidu and 360.
In addition, we have implemented special campaigns for special shopping events in China such as “11-11” and “12-12”,
remarkably increasing the sales volume.
RESULTS
7.5%
CTR
+27%
UNIQUE VISITORS GROWTH
+69%
PAGE VIEWS INCREASE