for a Leading Online Education Group SEM & Social Media Marketing
INTRODUCTION
Building on its worldwide success, this leading company in the online tech education sector wanted to enter
the Chinese market completely from scratch.
They were looking for a complete market entry strategy: brand building, establish social channels, launch campaigns, etc.
GOALS

Build Brand Identity & Awareness

Drive Traffic to the Website
& Recruit the first Student Base

SOLUTION
We have been able to build the brand image in the Chinese market and also bring the first students to enroll in their courses thanks to an integrated marketing solution where social channels have been combined with an accurate SEM strategy.
By focusing on acquiring high quality traffic to the website by optimizing SEM campaigns and using different social media such as Weibo, WeChat, QQ, Toutiao, we helped the company to stand out from the crowd in this competitive market.
RESULTS
+5000
FOLLOWERS
in less than 2 months
99
AVERAGE LIKES
on every new post
78
RETWEETS
for every new post