for a Global Lighting Manufacturer Integrated Marketing with O2O Tactics
INTRODUCTION
Already in China for several years, they tried various solutions to increase their visibility and recognition without actually obtaining the desired results.
That’s why this important German company turned to us, asking to make a positive change to its marketing efforts in China.
GOALS

Increase Brand Awareness & Recognition

Implement O2O Strategies
to Support various Offline Activities

SOLUTION
An integrated marketing strategy including the creation of creative campaigns on Social Media to support the company’s ongoing activities.
Among the many initiatives implemented, stand out some O2O campaigns for supporting trade fairs and events in the sector,
launch of new products, hiring days, etc …
RESULTS
COMPLETED ✓
CREATIVE CAMPAIGNS CREATION & IMPLEMENTATION
COMPLETED ✓
SPECIAL O2O STRATEGIES EXECUTION
COMPLETED ✓
ENGAGING LANDING PAGES DESIGN